Red Bull Canada — Luxy Media Case Study · Viral national campaigns - full event production.
← ALL WORK
CPG · GLOBAL BRAND

Red Bull Canada

Red Bull Canada — national content production, event coverage, and viral social campaigns.

ENGAGEMENT · MULTI-YEAR · COMPLETED · NATIONAL · CA
Red Bull campaign visual
Red Bull campaign visual
Red Bull campaign visual
Red Bull campaign visual
Red Bull campaign visual
01 ·THE SITUATION

Where they started.

Red Bull Canada, a global brand known for iconic sports events and energizing drinks, needed a production partner for a Canadian national campaign success for the Summer Edition, plus other content creation projects and supporting activations and events.

Red Bull ships high volume, high intensity, and high standards. We plugged into that cadence: production, coverage, and campaign assets across Canadian markets.

02 ·THE WORK

What we ran.

03 ·THE RESULTS

The numbers.

VIRAL
Summer Edition social media campaign
FEATURED
Red Bull Canada official channels
NATIONAL
Event coverage across multiple cities
EXPERIENTIAL
Activation production + coordination
REUSABLE
Assets deployed across channels
MULTI·YR
Content engagement
Multi-year content engagement with event coverage delivered per activation.
CONTINUE →
STRATEGY · PAID · CREATIVE
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