Québec's oldest recruitment firm — 68% increase in qualified leads, 41% lower cost per lead.
Groupe Magellan is Québec's oldest recruitment firm with 50+ years in the market. Their digital presence didn't reflect their market position. Lead generation was inconsistent, LinkedIn was underperforming for a recruitment company, and messaging across divisions was fragmented — confusing both candidates and clients. Zero structured KPI tracking existed.
50+ years of market authority wasn't showing up in the pipeline. The brief: build tracking, tighten the funnel, and prove that digital could carry weight alongside their referral engine.
We diagnose where marketing is leaking and tell you, honestly, if we're the right team to fix it.
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