Groupe Magellan — Luxy Media Case Study · 68% more qualified leads - 41% lower CPL.
← ALL WORK
PROFESSIONAL SERVICES · RECRUITMENT

Groupe Magellan

Québec's oldest recruitment firm — 68% increase in qualified leads, 41% lower cost per lead.

PARTNERSHIP · MULTI-YEAR · ACTIVE · MONTRÉAL · QC
Groupe Magellan campaign visual
Groupe Magellan campaign visual
Groupe Magellan campaign visual
Groupe Magellan campaign visual
Groupe Magellan campaign visual
01 ·THE SITUATION

Where they started.

Groupe Magellan is Québec's oldest recruitment firm with 50+ years in the market. Their digital presence didn't reflect their market position. Lead generation was inconsistent, LinkedIn was underperforming for a recruitment company, and messaging across divisions was fragmented — confusing both candidates and clients. Zero structured KPI tracking existed.

50+ years of market authority wasn't showing up in the pipeline. The brief: build tracking, tighten the funnel, and prove that digital could carry weight alongside their referral engine.

02 ·THE WORK

What we ran.

03 ·THE RESULTS

The numbers.

68%
Qualified lead volume increase · 6 months
41%
Reduction in cost per lead
155%
LinkedIn growth and engagement
8.7%
Landing page conversion rate
3.5×
Industry average beaten
30DAYS
First paid results
Landing pages live within 2 weeks. First paid results within 30 days. Full strategy deployed by Month 2.
CONTINUE →
STRATEGY · PAID · CREATIVE
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