Pirelli Canada

Ongoing brand support for Pirelli Canada — social media, activations, and event coverage around brand moments.

ENGAGEMENT · ONGOING · ACTIVE · NATIONAL · CA

01 ·THE SITUATION

Where they started.

Pirelli Canada, one of the most iconic names in global motorsport, needed a Canadian partner for ongoing brand support: social media, activations, and event coverage around brand moments.

Global brand standards, Canadian market execution — two layers that have to stay aligned under real event timelines. We took ownership of the execution layer.

02 ·THE WORK

What we ran.

01 Developed strategic content calendars and managed paid ad campaigns across Instagram, Meta, and LinkedIn.
02 Produced professional visual assets for corporate and dealer-facing promotions.
03 Provided full-spectrum event coverage, coordination, and production for major Pirelli events across Canada.
04 Collaborated in real-time with Pirelli's internal marketing team on seasonal promotions and product launches.

03 ·THE RESULTS

The numbers.

3×

Engagement increase · IG, Meta, LinkedIn

4/YR

Seasonal campaigns consistently delivered

45%

Event attendance growth via integrated promotion

NATIONAL

Visual assets adopted across retail + corporate

60%

Dealer engagement with co-marketing materials

ONGOING

Social, activations, and event coverage around brand moments

● Ongoing brand support across seasons — social, activations, and events.

04 ·IN THEIR WORDS

Carmen D'Onofrio

Digital Marketing Manager · Pirelli Canada

“

I’ve had the pleasure of working with Luxy Media for the past 10 years, and they’ve been an exceptional partner in the luxury automotive and tire industry. Their videography and social media expertise is top-tier, and they’ve consistently delivered outstanding results for my OEM projects. They not only make my wish a command but raise the bar to my expectations! I highly recommend them to anyone looking for a go-to agency that really excels!

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